Bulo means hip, attractive, and new. It also refers to the state of being happy and ease. For 12 years, Perella's two Hayes Valley shops have been delivering the promise of their name.

Bulo introduces SF style-mongers to the latest footwear fashions and accessories, imported every three weeks from England, Spain & Italy's boutique labels, including Roberto Del Carlo, O.X.S., Cydwoq, Alberto Fermani, Obeline, Vic Matie, Paul May, Camper, Cutler and Gross, Keen, Pura Lopez, Sciapo, Mauro Giuli, Charmone, Officine Creative, Gab Bags, Jo Ghost, Logan, J Shoes and others.